Look for this icon to know what's been sponsored.
Provide feedback about less interesting ads.
No. You own your photos and videos. Advertising on Instagram doesn't change this.
We do our best to show high-quality and engaging ads. You can hide ads you find less interesting by tapping the "..." button below them, and provide feedback about what didn’t feel right. This helps us improve Instagram ads over time.
We want to show ads from businesses that are interesting to you, and to do that we will use information about what you do on Instagram and Facebook (our parent company). For instance, this might include the people you follow and the photos and videos you like on Instagram, and your interests and other basic info on Facebook.
Everyone on Instagram will see ads from time to time whether or not they’re Facebook users, and basic information from Facebook helps create a more relevant experience. Providing feedback if you see an ad you don't find interesting will also help us show you more engaging ads over time.
As we introduce ads on Instagram, we're taking our time and working closely with a handful of brands that are already great members of the Instagram community. These first partners include: adidas, Ben & Jerry's, Burberry, General Electric, Lexus, Levi's®, Macy's, Michael Kors, PayPal and Starwood.
Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.
Read more about our approach to building Instagram as a business on the Instagram blog.
Have more questions? More info is available on help.instagram.com.