Instagram

Instagram™ Press Center

Relevant information about Instagram for press and media.

What is Instagram?

Instagram was launched in October 2010 by co-founders Kevin Systrom and Mike Krieger. Instagram is a fast, beautiful and fun way to share your life with friends through a series of pictures. Simply snap a photo, then choose a filter to transform the look and feel. Pictures are shared on Instagram, and can be easily uploaded to other social media platforms including Twitter, Facebook and Tumblr.

Instagram in Statistics

  • 100 million Monthly Active Users
  • 40 million Photos Per Day
  • 8500 Likes Per Second
  • 1000 Comments Per Second

About Instagram for Android

Supported Devices: You can run Instagram on any camera phone with Android 2.2 or above with support for OpenGL ES 2*.

Get it on Google Play

Official Screenshots

We created a pack of screenshots for press and promotional purposes. Images may only be used when featuring the Instagram product or when used to illustrate an article about Instagram.

Screenshots Logos & Icons

Q&A

For your convenience, we’ve already answered a few common questions.
If you have any other questions, feel free to contact us.

  • What’s exciting about the Instagram for Android launch?

    We’ve been working tirelessly to make this new Android app a first-class mobile photos experience. We've already seen more than 30 million people join Instagram to create and share beautiful photos on their iOS devices, and now we're thrilled to offer a way for Android users to join their iOS friends on Instagram to share their photos with the world.

  • What are the major differences between the Android app and the iPhone app?

    We’ve been meticulous about translating the Instagram experience to the Android platform. The Android app offers an extremely familiar Instagram experience when compared to the iOS app. You’ll find all the same exact filters and community as our iOS version.

  • Are there any features in the iPhone app that aren’t in the Android app?

    Our goal is to have a consistent experience between platforms. There are a few features that will not be included in the first version of the Android app (Tilt Shift/Blur, Share from Feed, Live Preview and Share to Flickr), but our upcoming versions are intended to bridge any differences.

  • Are there any extra features in the Android version that don’t exist in the iOS version?

    At this time we are striving to create a consistent experience between platforms. For this reason, there are currently no features that exist on Android that don't exist in our iOS app as well.

  • Do you plan on keeping your Android version up to date with the iOS version?

    Yes, we intend on making the best effort possible to create consistent experience between different operating systems – this includes making sure that over time they have similar feature sets.

  • Which phones are supported?

    Instagram for Android can be run on any camera phone with Android 2.2 or above with support for OpenGL ES 2. Instagram for Android cannot be run on tablet devices at this time.

  • Why do you limit the phones you support?

    We use a technology called OpenGL to implement our filters. Phones older than 2.2 without OpenGL ES 2 don't have the technology required to power Instagram's filters

  • * What is OpenGL ES 2? (in plain English)

    OpenGL ES 2 is a special graphics processing language that exists on modern-day devices. We use this language and your phone’s GPU to make our filters fast an efficient, and therefore it’s required to run Instagram.

  • Which countries/languages do you support?

    Instagram for Android is available for download in every country and is translated into English, Chinese, French, German, Italian, Japanese, Korean, Portuguese and Spanish.

  • What resolution does Instagram output?

    Instagram will output a maximum resolution of 2048x2048, limited by the manufacturer's camera and available application memory.

  • Will users be able to tell the difference between iPhone or Android pictures?

    The exact same filters and algorithms are implemented on both, so there is no difference in the output other than the raw image quality that differs between phones.

  • What platforms are next? What about Windows Phone, Blackberry?

    We have nothing to announce at this time, but we are always actively considering ways to expand Instagram's utility to everyone in the world.

  • Why did the Android app launch over a year after the iOS app?

    Launching on a single platform allowed us to focus on the product and the user experience. It’s given us the ability to stay small and nimble, and we’ve been able to respond quickly to user feedback. We’ve been meticulous about translating the Instagram experience to the Android platform, and we’re excited to finally be sharing Instagram for Android with the rest of the world.

  • How are you preparing for the expected growth in users?

    We’ve been doing a lot behind the scenes. Our Engineering team has been focused on infrastructure scaling to ensure that users have the best experience possible. Our Community team updated our Support Center to include both Android and iOS issues. For Android support, please visit our Support Center at instagram.com/support.

  • How many people signed up on the waiting list?

    On the day of launch we had over 430k people who signed up on the waiting list.

  • How big was your beta testing group and who was in it?

    User experience and feedback are very important to us. We invited a small group of users covering a variety of use cases, user profiles and devices to be part of a private beta.